The recession has hit many small businesses hard and a quell in customer numbers in the restaurant industry has made the need for well-designed business leaflets more intense. A good flyer or leaflet can turn a flagging business around and with competition stiff and many companies struggling in the tough financial clime; the quality of the design and the low cost of the printing are vital. Too many people in business make the fatal mistake of thinking that printing flyers will increase business costs and yield little return but with a good deal on your printing services that doesn’t see quality thrown to one side you can make a massive return.
It is important to make sure quality is not substituted for a good deal as when someone handles you promotional leaflets they will form a sub-conscious opinion of your business. If the leaflets feel good to the touch, i.e. smooth and clean, they will automatically assume your business is worth checking out, without really being aware of why. All this before they have even read the leaflet itself!
Business leaflets speak volumes about your business and without them you have less chance of alluring tentative customers into your once thriving eatery. Make sure they look and feel professional by considering three crucial points:
1) Make your printed leaflet retainable by ensuring potential customers will not throw it away and forget you by adding a discount or freebie.
2) Create an action point by including phone numbers, website address and dates for forthcoming events.
3) Add some urgency. Set a deadline to get fast results by providing offers that go out of date or are only available on a particular day of the week.
Hunt around for a good deal and don’t think quality has to be forgone for a good price and you will soon have people queuing outside the door for a seat at your restaurant. If you are looking for printed leaflets to promote your restaurant fill out a quote request to the right to get a great deal.
There are many things that you should ensure are included on your professional business cards and with such a small space to work on it is vital to keep your card simple and clear, whilst ensuring you get your message across. Here are a list of things people put on their business card. Some of them are necessary like contact details others are more unusual and just add a bit of character. You can pick and choose those which are right for you. You may decide to leave your postal address off if you are a web company, for example. If you are always out and about you may only have a mobile number and not a fixed land line.
Information you can put on your business card
- Your name
- Business Name
- Address
- Main office telephone number
- Direct line office number
- Mobile phone number
- Fax
- Email
- Website address
- Twitter username
- Facebook URL
- Linkedin URL
- Other social networking URLs
- Brief summary of services
- Logo
- Map
- Company slogan
- Discount code or coupon
- Wise saying
- Your picture
Premium business cards can be made from a matte finish, a glossy look, traditional shape and size or a more unusual shape. Some people choose to create business cards in the shape of something that represents their business such as a dog for a dog grooming service or a dumbbell for a gymnasium. Once you have included the basic information you can be as creative as you like. There is so much competition, staying out of the bin and in someone’s wallet is tricky.
For the ultimate in premium business cards you can include a variety of extras with some choosing to include gimmicks that represent the company such as a balloon inside a flap of the business card if you promote children’s parties or a packet of seeds if you run a garden centre. As well as gimmicks, some also choose to use colour, large or small text, double sided cards or unusual shapes to give their professional business cards an edge. You can play with the design as long as you have the basic contact information you can add what you like to make your business card stand out.
Colour is one of those things we take for granted and very often we miss the benefits of using colour with our A5 leaflets. If you look around you will see colour in everyday life and using it properly is vital. A lush, green tree is far more attractive than a twiggy, brown stump and bright red roses are far more appealing than dried up leaves yet we take for granted that a tree is pretty when it is green without really thinking why it looks so good. We should use colour to our advantage to make printed leaflets more appealing to potential customers.
A4 leaflets are also a popular size to use and colour should be incorporated into your adverts according to what you are promoting. Don’t be afraid to use colour even if your service or business is of a serious nature as it can work on people’s subconscious so they find it appealing without even knowing why. If your business involves children then splash bright colours all over your A4 leaflets and if you are a doctor offering your services then you can still use colour just with more of a subtle touch.
Use colour on the edges of A5 leaflets to make a leaflet more attractive or as a backing colour on which to place the text on top of. Think about what colours represent before using them as you should avoid the use of some colours on some printed leaflets. For example, you should avoid green (the colour of jealousy) if you run a dating agency and try to steer clear of red (the colour of danger) if you are offering services such as driving lessons. They all form a subconscious opinion in the minds of your readers that could be as damaging as they can be positive.
If you are looking for quality colour leaflet printing contact Print Republic for our latest deals and special offers on printing.
Professional business cards can make a business sink or swim and are a massive commodity in the world of business where everyone is competing with everyone else for clients and sales. A big part or running a successful enterprise is being able to generate new business and the most basic and arguably the most productive way to do this is to invest in some professional business cards.
Designs comes in a variety of tastes and styles with small, large, double and single sided, colourful, black and white, traditional, innovative, funky, bright, unique, simple, creative and the list goes on. Using such a small object as such as huge promotional tool is sometimes overlooked by businesses yet high quality business cards may just be the most powerful two inches you will ever hold!
Don’t be fooled by their size, the sheer power of the business card has been proven around the world and it is surprising the impact that such a small thing can have on a business of any size. It is vital however to do it right as creating a bad business card can actually have a negative effect on business. Almost 90% of business cards will endure the fate of the bin and to stay out of the black hole of the black bag you have to get the deign spot on as there is no room for second best.
Don’t assume that because your name, business and contact details are included on your cards that they are considered to be ‘high quality business cards’ as they are not. It takes more than just the basics. Think about making them stand out from the rest as you do in other parts of your business and create the ultimate in unique and memorable that makes your business cards wallet-worthy.
To stand out try a splash of colour. Black and white busines cards can look good but for a professional business card use colour that matches your branding. You can also try interesting fonts which will give your card the edge. If you are not sure how to make an impact you can always use the Print Republic design service where you can rest assured you will get a quality business card.
Being funky, innovative and eye catching should all be considered when you create business leaflets to advertise your product, event or service. Dull leaflets lead to dull responses and being eye catching needn’t mean using garish colours or kitsch designs. You can match your business type with an appealing leaflet design without producing something that is out of context. A flyer used to advertise health related subjects can be serious as well as appealing by using the right colours and language. While a club flyer can be as psychedelic and colourful as you please.
Be sensitive to your potential audience make sure you appeal to who you want to appeal to and forget about being attractive to the masses. There is no point in attracting vegetarians to a barbecue, in the same way you don’t need to be appealing to people that won’t use your business. Spruce up a design by adding a touch of something different. This can be done by using different materials such as sand or cotton wool on your business leaflets but again, make sure that it is relevant to what you are advertising.
For example, if you are a private hair dresser then use a picture of a face on the front of your business leaflets that boasts real hair that customers can touch and if you run a children’s farm or daycare centre use cotton wool in a playful way as part of a picture of a sheep. Funking up a design is the fun part and turning a dull club flyer with pictures of a few people dancing can be done with some glitter and leaflets advertising sales can include money-off deals as part of the leaflet to encourage people to keep hold of them. Whatever type of leaflet you are designing be sure to make it fresh and don’t be afraid to funk it up a little.
Being consistent with professional business cards in their design and appearance is hugely important; including your branding throughout is just as essential and too often overlooked. Many people understand the advertising skills of the business card but knowing how important it is and actually creating a decent design are two totally different things. Customising everything that you use for advertising is the basic rule of thumb and if you follow this as a guideline for all of your marketing then you are likely to succeed; unless of course you are branding a chocolate teapot as the next best thing.
Your brand should always appear on everything. Letter headed paper, professional business cards, flyers, leaflets, the signature in an email; they should all include your company logo and ideally in the same place. i.e. top right hand corner. Being consistent in business with something as small, easy and as seemingly obvious as branding and customising speaks volumes about your professionalism and it almost works as a subconscious advertising tool as your customers will not necessarily notice the consistency of your branding but they will notice if it is not consistent.
A personalised appearance of quality business cards is effective but it is important to avoid overcrowding on a business card. Simple and clean designs give a professional air and make sure that your cards are readable and concise as well as including the basic information. i.e. name, contact details, business type. It is easy to use your own graphics and a preview of your design, if completed online through a professional company, can be viewed before it goes to print. You can also tweak them and play with the design until you are happy with it and as long as you include your company logo and name throughout all of your marketing techniques; you should be able to create an unbeatable advertising campaign.
Using business leaflets as a form of social networking is easy! The term social networking has recently been applied to those of us who can’t stop Twittering on Twitter or reconnecting with old friends and flames on Facebook as well as a whole host of other social networking websites. But social networking has been around for many years and the internet has simply taken it to a whole new playing level as it has done with many things over the years!
The recession has hit many businesses hard and getting head of the competition has recently become less important than simply keeping above the sinking line. Cheap business leaflets could make a huge difference to your business if you are looking to increase revenue. Large and powerful businesses use leaflets continuously as a successful advertising tool while smaller businesses get left behind as they simply can’t afford to so finding a cheap printing solution enables you to keep up with everyone else.
Cutting back on your company’s promotional leaflet production in the recession will have a negative impact and there are other areas that should endure the cutbacks before your printing pot gets halted. Social networking is all about communication and the beauty of the internet is that your visual communication is right there in front of you but when it comes to advertising a business in person, people will only remember your name, telephone number and business when they actually need to use you which many be days, weeks, months and sometimes years away.
Promotional leaflets are a powerful tool and a good campaign can turn a small business into an enterprise with some clever designs and good distribution. Services, products, events, sales; you name it, leaflets can advertise it! Cheap printing simply makes it affordable to a wider range of business owners and social networking with visual leaflets is invaluable to companies enduring the tough recession.
If you are looking for new luxury business cards then ensuring your design will be effective is crucial to getting it right. The most important element of your visual business identity is a business card as it is the primary thing that people see about your business when they first meet you. Having something unique about your design will ensure that people remember you and your business offerings and using a twist on a traditional design can be hugely effective. When you arrive to a social event or a conference all of the veteran business people attending will understand the importance of networking as a means of advertising and great business cards are good but different business cards are even better.
Having a design that stands out is the key to owning the best business cards so be witty if your business allows you to be. If your business has a serious theme to it then try a dry sense of humour with your slogan or create a design that is made from a different material than card. You can make your business cards stand out with funky lettering, colourful backgrounds, a funny slogan and using both sides of the cards is also the best way to get all the information on that might be needed.
A map on the reverse side is common so if you want to include a map why not have it fold out from the side? The best business cards are innovative so link the theme of your business with an unusual idea. It is simple to make the most uninteresting products or services seem more inviting with luxury business cards. If you run a small garden centre create a business card in the shape of a seed packet and pace some free seed samples inside.
Luxury business cards come in all sorts of shapes and sizes so branch out from the traditional business cards for the most success!
