Do you use a printing company for your direct mail campaigns? Are you no longer using a printing service and opting for email instead? You will be intrerested in this if you prefer the printed direct mail route.
The Royal Mail is helping to kick start the Direct Mail industry by reducing its postal costs for the MailSort 3 service, which is used for posting direct mail.
The introduction of email marketing has caused printing companies who previously supplied businesses with a printing service for direct mail drops a hit. The low cost of email marketing compared to direct mail has caused many companies to cut back on printing direct mail.
As of the 26th October the new rates introduced by the Royal Mail will mean a 500,000 piece campaign will cost £3k less than it does currently.
The reduced cost of running a direct mail campaign will certainly create more work for printing companies who print direct mail. The new reduced rates are said to be costing Royal Mail around £150m.
If you want to talk to a printing company about printing direct mail shots talk to Print Republic.
