Being funky, innovative and eye catching should all be considered when you create business leaflets to advertise your product, event or service. Dull leaflets lead to dull responses and being eye catching needn’t mean using garish colours or kitsch designs. You can match your business type with an appealing leaflet design without producing something that is out of context. A flyer used to advertise health related subjects can be serious as well as appealing by using the right colours and language. While a club flyer can be as psychedelic and colourful as you please.
Be sensitive to your potential audience make sure you appeal to who you want to appeal to and forget about being attractive to the masses. There is no point in attracting vegetarians to a barbecue, in the same way you don’t need to be appealing to people that won’t use your business. Spruce up a design by adding a touch of something different. This can be done by using different materials such as sand or cotton wool on your business leaflets but again, make sure that it is relevant to what you are advertising.
For example, if you are a private hair dresser then use a picture of a face on the front of your business leaflets that boasts real hair that customers can touch and if you run a children’s farm or daycare centre use cotton wool in a playful way as part of a picture of a sheep. Funking up a design is the fun part and turning a dull club flyer with pictures of a few people dancing can be done with some glitter and leaflets advertising sales can include money-off deals as part of the leaflet to encourage people to keep hold of them. Whatever type of leaflet you are designing be sure to make it fresh and don’t be afraid to funk it up a little.
