Colour is one of those things we take for granted and very often we miss the benefits of using colour with our A5 leaflets. If you look around you will see colour in everyday life and using it properly is vital. A lush, green tree is far more attractive than a twiggy, brown stump and bright red roses are far more appealing than dried up leaves yet we take for granted that a tree is pretty when it is green without really thinking why it looks so good. We should use colour to our advantage to make printed leaflets more appealing to potential customers.
A4 leaflets are also a popular size to use and colour should be incorporated into your adverts according to what you are promoting. Don’t be afraid to use colour even if your service or business is of a serious nature as it can work on people’s subconscious so they find it appealing without even knowing why. If your business involves children then splash bright colours all over your A4 leaflets and if you are a doctor offering your services then you can still use colour just with more of a subtle touch.
Use colour on the edges of A5 leaflets to make a leaflet more attractive or as a backing colour on which to place the text on top of. Think about what colours represent before using them as you should avoid the use of some colours on some printed leaflets. For example, you should avoid green (the colour of jealousy) if you run a dating agency and try to steer clear of red (the colour of danger) if you are offering services such as driving lessons. They all form a subconscious opinion in the minds of your readers that could be as damaging as they can be positive.
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