Business card printing can often be overlooked when you’re setting up a business. But how important is the quality of your business card in the overall scheme of things? Well, no one can deny that in business good first impressions can go along way and often business cards are part of that initial connection.

Print Republic is your friendly local printers, we are a UK print firm trading nationwide that designs and prints quality business cards at cheap prices. In aid of this we have devised a few helpful pointers on what makes a good business card.

If your business cards are cheap looking, poorly designed and flimsy this can give a very unprofessional first impression. This does not only apply to business cards but also letterheads, brochures, flyers and compliment slips.

You should treat a business card as a piece of marketing it’s your chance to advertise who you are, what you do and your ethos. Business card printing is an art and the quality of the card used is very important. For example, a popular option for business card printing is matt laminate on both sides and a card quality of 400GSM (GSM refers to grams per square metre and is used in the measurement of material density). This gives the business card a quality thickness and texture.

Your business card should be memorable. People in business receive business cards all the time and they are often lost amongst the heap. The business card is your opportunity to stand out amongst the crowd and perhaps differentiate yourself from your dreary competitors.

Make sure your business card design fits in with the rest of your brand, consistency is crucial. Print Republic has experienced designers that have worked with many businesses and industries. If you are unsure about the design, Print Republic can take care of everything from the initial concept, design and business card printing. Alternatively, you can also simply upload your design and leave the rest to us, it’s that easy.

Font size and style is also very important with any business card. The style of font can affect the way people perceive your business and the positioning of your company. For instance are you trying to be young and funky or conservative and corporate?

Ideally you should take the opportunity and use both sides of the card to advertise your company details, type of business and ethos or slogan. If you get your business card printing right it can greatly improve the first impression of yourself and your business.