Posts Tagged ‘direct mail’

Leaflet printing to promote your business

Friday, October 2nd, 2009

Leaflet printing is an excellent way to alert people about your business services. No matter what business you are in a printed leaflet can get a message across. Leaflets can be printed in a variety of sizes A4, A5 and A6.

Leaflets are a great business promotional tool. Many businesses print out 5000 leaflets and do a leaflet drop going door to door posting the printed leaflets through potential customers’ letter boxes. If you don’t fancy walking to 5000 letterboxes you can also print leaflets and send them via post as a direct mail campaign.

Another great way to distribute leaflets if you want to reach the whole of the UK is to use your printed leaflet as an insert in a magazine. By printing leaflets to go into magazines you can target your audience by the type of publication. This will improve the effectiveness of your leaflet marketing. Usually leaflets inserted into magazines are often glossier than door drop leaflets. This is because the leaflet has to compete for your attention with the rest of the magazine.

If you are looking to print leaflets to promote your business talk to Print Republic about the best way to go about this. Getting the leaflet designed correctly with the right size and paper weight can make a big difference to the success of your marketing campaign.

Printing Company: Printing Direct Mail Shots

Tuesday, August 4th, 2009

Do you use a printing company for your direct mail campaigns? Are you no longer using a printing service and opting for email instead? You will be intrerested in this if you prefer the printed direct mail route.

The Royal Mail is helping to kick start the Direct Mail industry by reducing its postal costs for the MailSort 3 service, which is used for posting direct mail.

The introduction of email marketing has caused printing companies who previously supplied businesses with a printing service for direct mail drops a hit. The low cost of email marketing compared to direct mail has caused many companies to cut back on printing direct mail.

As of the 26th October the new rates introduced by the Royal Mail will mean a 500,000 piece campaign will cost £3k less than it does currently.

The reduced cost of running a direct mail campaign will certainly create more work for printing companies who print direct mail. The new reduced rates are said to be costing Royal Mail around £150m.

If you want to talk to a printing company about printing direct mail shots talk to Print Republic.

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